For many entrepreneurs, one of the biggest barriers is streamlining business processes and reaching new customers. Creating a custom enterprise web application can help solve this problem. However, you need to incorporate unique features into your web application to see success.
What are web applications?
A web application is a computer program that allows you to log in to a web address to send and retrieve information to a database from the Internet. These programs are developed using web technologies such as ASP.Net, Angular JS, HTML, CSS, etc. You can access your preferred web browser like Microsoft Edge, Google Chrome, Firefox, Safari, Internet Explorer, etc.
Why do companies need a web application?
Let’s start by understanding why your business needs a web application.
As a business owner, you would like to attract your customers. You also want to build your branding process and gain a competitive edge by increasing the popularity of your business in your target market.
Would you trust your official website to do all this? No, right?
You need something trendy, easy to use and interesting. The answer is web applications. Web applications offer consumers a wider reach because of their customizable features, which are generally more useful to consumers.
Accessibility is another reason why you should invest in web application development. Consumers can easily access various features of web applications on their mobile phones.
With a custom application, you can streamline different business processes in your organization. It helps to improve the overall productivity of the staff and ultimately to improve profits.
Benefits of Custom Web Applications
Better Security:
Web apps provide better security to your users and ultimately lead to better customer loyalty to your business.
24/7 Accessibility:
One of the best benefits is the 24/7 accessibility. Consumers can use web applications at any time if they have an Internet connection.
Competitive Advantage:
You can put on your creative hats and come up with great apps to keep customers engaged and involved in your business. You can be sure of a competitive advantage through continuous innovation.
Greater Visibility:
Web applications allow you to streamline your business processes, leading to accuracy. Also, when all your information is integrated into one place, your business can benefit from improved visibility.
Flexibility and Scalability:
Because a customized web application is made specifically for your business needs, it is fully flexible and scalable to your business requirements and growth.
Better Efficiency:
Using web applications improves efficiency and better business performance.
Data Recovery:
Web applications allow you to quickly recover data in the event of data loss or technical errors.
Key Features of a Successful Enterprise Web Application
There are so many benefits that it is worth considering developing an enterprise web application. Now let's look at some of the most important elements you need for your web app.
1. Mobile-First Interface
Enterprise web applications require a shift from traditional web design thinking. Why? Today's users are even more dependent on smartphones and tablets.
According to the survey, only 27% of respondents used a laptop or desktop computer to connect to the Internet away from work. However, 56% used a smartphone to connect to the Internet. It is quite clear that your customers are comfortable using their mobile phone.
Trendy user interface design needs to be incorporated into your web applications. Developers can consider targeting components with the unique features of a mobile device and make the web application responsive.
The screen of your app should automatically adapt to what screen users are using. Developers should also consider downloading applications quickly to any device, as users don’t want to wait too long to see the page.
2. Social Integration
Imagine you are trying to complete the registration process for a new application user. What happens if registration is time-consuming? You are right! You would be disappointed or frustrated.
What is the solution? You can consider using a social media platform to streamline the registration process. Social integration allows users to quickly log in with their favourite social media account. There is no long form to fill out and users can enjoy the benefits of signing up as a customer.
You need to think about integrating with users ’favourite social networks. The combinations lead to a better engagement of your company’s web applications.
Social integration can provide users with valuable ways to interact with your brand. Consumers can share their wish lists, reviews and subscriptions through social networks. Best of all - all such interactions eventually lead to brand visibility.
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3. Reporting & Analytics
One of the best features of a corporate web application is analytics. With integrated analytics, you get critical insight into user behaviour patterns and the overall performance of your web application. You can now track all such information and optimize your web application for better engagement and better results.
As a business owner, you will want to evolve your business. The way to do it is by curating information and working on insights. You can also plan a downtrend and make the necessary changes to grow your business.
4. Security
What is the most critical priority for your business? Of course security. It is important to manage the security of your web application.
You must serve your web application via HTTPS with a security certificate. Developers must ensure that online users have a secure connection to your web applications and strive to protect the communication between them and the server.
You must use HTTPS, which marks your site as secure. Customers can be assured of secure payment transactions, secure user accounts, and private communications and identities.
The feature can help build trust among customers and improve sales and results. Wait, there's more! Websites that use the HTTPS protocol also receive a significant increase in Google search rankings.
5. Online Payments
You may need to include an online payment in your web application so that customers can pay for your products or services effortlessly. It would be great to have one step at checkout. You can combine shipping, billing, and payment methods in one step. The standard helps with fast and seamless payment processing, allowing consumers to pay quickly through their original interface.
Google's new API - Payment Request promises to improve the payment experience for web users. As business owners, you can plan to support a variety of payment systems. Payment requests make it easy to integrate any type of payment method according to user preferences and business demand.
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We are an award-winning web and mobile app development agency with extensive experience in creating meaningful digital success stories for startups to fortune companies.